The College of Business Administration at Kingdom University, in collaboration with the Artificial Intelligence Research Center and the Community Service and Continuing Education Unit, organized a virtual webinar titled “Gamification in Business & Finance in the AI Era.” The event attracted a distinguished audience of academics, industry professionals, students, and individuals interested in artificial intelligence and digital transformation.
The webinar highlighted the latest global practices in applying AI-powered gamification strategies across the business and finance sectors. Discussions focused on how gamification enhances productivity, increases employee and customer engagement, and improves user experience, while also promoting positive financial behaviors and supporting the development of innovative solutions that enhance institutional efficiency and long-term sustainability.
The webinar was presented by Mr. Mohammed Al-Rifai, who showcased practical case studies and real-world applications demonstrating how artificial intelligence can be leveraged to design interactive experiences that foster innovation and strengthen competitiveness in today’s dynamic business environment. The session also featured engaging discussions and questions from participants, reflecting the growing importance of the topic and its relevance to the evolving digital economy.
On this occasion, Professor Dr. Hassan bin Rafdan Al-Hajooj, President of Kingdom University, affirmed that the University remains committed to organizing scientific events that keep pace with global developments and promote knowledge of emerging technologies. He noted that artificial intelligence has become a key driver of transformation across various sectors, underscoring the importance of preparing graduates with the skills and expertise needed to effectively harness these technologies.
He added that the webinar’s success, reflected in its strong attendance, active engagement, and high-quality scientific content, demonstrates the growing interest among both academic and professional communities in staying abreast of the latest developments in artificial intelligence and digital transformation. He emphasized that Kingdom University remains dedicated to providing knowledge-sharing platforms that bring together experts, researchers, and practitioners to exchange expertise and discuss international best practices.
