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The marketing and public relations team from The Kingdom University recently attended an insightful seminar on the art of storytelling in marketing. The seminar was organized by the Bahrain Institute of Banking and Finance (BIBF) and presented by the renowned Bahraini filmmaker Hashim Sharif.

During the event, Sharif shared his technical and creative expertise with the attendees, shedding light on how to effectively utilize storytelling techniques to enhance marketing strategies and capture attention. He emphasized the power of storytelling in creating connections with consumers and conveying brand messages in a more impactful manner.

Throughout the seminar, Sharif provided the attendees with practical examples and case studies on integrating storytelling elements into marketing campaigns, which enriched the marketing and public relations team’s knowledge of this crucial technique.

The university’s dedication to involving its marketing and public relations team in the seminar organized by the BIBF institute highlights its commitment to providing its employees with the most up-to-date knowledge and skills in their fields. This will enhance the university’s competitiveness and ability to offer top-notch services to its students and partners.

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